Tip #1: Pilot around a specific event or project
MSP>> Use Cases - one of the most important success factor for adoption
Tip #2: Choose the right group
MSP>> Early adopters particularly should be a mix of Mavens, Brokers and Sellers - says so, Malcom Gladwell (The Tipping Point)
Tip #3: Include an influential senior person
MSP>> Culturally in India this makes a lot of difference. When boss participates, I better do, I must...
Tip #4: Set up a basic navigation structure
MSP>> The tools are new, need to be inutive supported by education if need be
Tip #5: Populate some initial content
MSP>> Remember Technographics ? All are not content creators, there must be something for the others to chew.
Tip #6: Set up email notifications
MSP>> nothing beats emails, nowadays many people get notified on handhelds too. Part of traditional marketing tactic.
Tip #7: Assign specific tasks to pilot group
MSP>> This will be very useful to keep up the momentum, particularly where people are used to get directions
Tip #8: Promote, launch and follow up
MSP>> Marketing and Communication forms an integral part of adoption - measurements too...
Most of these tips synch with my earlier post and what is in generally advocated by Adoption consultants. A couple of weeks ago, my sales team asked me to put up a plan for driving adoption for a customer in Mumbai and I happened to randomly list down factors - high 5s of adoption and they were-
- Organizational Will – to bring about cultural change
- Value derived through meaningful use cases
- Viral and Traditional Marketing techniques
- Education and Support
- Focus : Measurements and Course corrections
- Identify business goals
- Choose a pilot audience
- Conduct a pre-assessment that aligns with business goals
- Locate your advocates
- Soft Launch: Brainstorm with early adopters and advocates
- Train the Advocates and SMEs
- Set up regular checkpoints with the early adopters and advocates
- Monitor: assess how much the pilot participants have achieved
- Integrate tools and data with other services
- Begin expanding participation in the pilot
- Publicize the availability
- Track the usage and value
