Blog Stats and Social Data Analytics

Blogger offers an Author of the blog to review and analyze statistics of who (what source) is reading the blog and maps a trend along a time-line. An excellent tool for tracking visitors and popularity of your blogs online. While reviewing my stats, I came across various sources from where I got page hits. Quite a few might have been my own - that's my guess. However one of the sources happened to be "saidwot" which claims to be a service that helps one track reputation / brands online.

Interesting to see what Saidwot tracks a large number of online sites which have been categorized as follows - Search Engines, Social Networks, Microblogging, Forums, Social Bookmarking, Photo Sites, Wikis, Video sites, Review, Newsportals. Saidwot taps into conversations and all the social data online to produce sensible analytics for your brand.

The saidWot Online Reputation Management Tool:

• Monitors your brand’s reputation online
• Calculates your brand value online
• Conducts brand health audit
• Measures individual campaign response
• Benchmarks competitor products and activity
• Facilitates proactive online WebPR strategy planning

This is "Social Data Analytics" in action... in public space. tapping into the power of Social Media.